Google Ads Services 2023
Google Ads (formerly AdWords) is one of the most effective paid search programs for attracting qualified leads through pay-per-click (PPC) and continuously generating new business.
A successful PPC campaign requires careful ongoing management to achieve optimal results. KUHADA Google Ads services are designed to focus on your target customers and apply strategies that increase ROI, reduce loss, and ensure that your ad budget is directed only to the best-performing keywords and campaigns.
Our Google Ads campaign process is carried out through an initial setup and optimization phase followed by continuous reporting, evaluation, and account management for maximum value and performance.
Google Ads is Google’s online advertising program
With Google Ads, you can create online ads to reach people exactly when they are interested in the products and services you offer.
- Google Ads is a product you can use to promote your business, help with product or service sales, raise awareness, and increase traffic to your website.
- Google Ads accounts are managed online, allowing you to create and change your ad campaign at any time, including ad text, settings, and budget.
- There is no minimum spending obligation, and you control your budget. You can choose where your ad appears, set a budget that suits you, and easily measure the performance of your ads.
What is Google Ads and what does pay-per-click mean?
Campaign/Account Setup and Optimization
Whether you have an existing Google Ads account that needs fine-tuning or a completely new setup, we follow numerous best practices, including:
- Keyword research – identify new opportunities for targeted keywords based on search volume, competition, budget, and desired visibility.
- Develop ad groups – create multiple ads for each ad group, including writing headlines and ad descriptions.
- Set budget and bidding strategies.
- Configure account settings for the most efficient ad display and effective use of the campaign budget.
- Set geographical targeting for each campaign.
- Develop a list of negative keywords to discourage unqualified leads.
- Conversion tracking – set performance goals, including form submissions and call tracking.
- Quality assurance – integrate Google Analytics, test conversion goals, monitor average positions, and ensure Google approves all keywords and ad text.
- Review landing pages and provide recommendations for conversion optimization to attract leads when new visitors come to your site (otherwise, what’s the point, right!?).
Campaign Management – Monitoring and Reporting
Once your campaign is active, we continuously monitor it to ensure optimal ongoing performance:
- Continuously monitor the campaign and adjust bids for optimal performance and ROI.
- Evaluate ad performance and assess conversion rates.
- Allocate a larger portion of the budget to ads and keywords with the highest proven conversion rates over time.
- Prepare monthly reports with a summary of campaign activities and future recommendations; this information will inform any subsequent performance adjustments each month.
- Collaborate with your marketing team to set up new campaigns and/or modify existing campaigns as new programs and ideas develop.
Google Ads Services. Whether you’re thinking about or experimenting with Google Ads for the first time or wondering if the performance of your existing Google Ads campaign can be improved with professional management, we’re happy to provide guidance. Contact us directly for free consultations.
