Your company’s website is not an end in itself – it should be the best salesperson on your team!
However, optimal performance and results require investment in SEO, including Off-site SEO. When done correctly, ROI – return on investment – is incredible and directly leads to significantly more clients and customers.
What is Off-site SEO and why is it important?
Off-site SEO, sometimes called Off-page SEO, encompasses any action taken outside your website to increase your rank on search engine result pages. It refers to all SEO activities done elsewhere that directly or indirectly improve the Google ranking of your website.
Here are some primary aspects of Off-site SEO:
- Creating inbound links with appropriate anchor text pointing to one of your service pages or blog articles
- Building a diverse set of backlinks with the right volume
- Getting reviews on Google, Facebook, or other popular services
- Submissions on social media for businesses with physical locations
- Optimizing various business directories, maps, and portals
In short, when Off-site SEO is done well, it has the power to increase search rankings. Essentially, it works like a complex compound interest: efforts yield exponential results. Websites that ignore off-site marketing usually struggle. They don’t achieve good results in SERPs and rarely make it to the first page of Google.
6 SEO Tips for Off-site SEO
What techniques are used in off-site marketing? Every SEO expert has their own secret ingredients, but most campaigns are built around six core pillars:
#1: Analytical Tools: Ahrefs and Semrush
Off-site SEO has a lot to do with acquiring backlinks. But not all backlinks are equal. A link from a high-authority website using proper anchor text is far more desirable than one from a low-quality platform. So, the question is: which websites have a high domain rating?
This is where tools like Ahrefs and Semrush come in. These are analytical services that provide an inside look into the websites of competitors and potential linking partners. Ahrefs and Semrush reports have everything you need to know about the digital landscape for your niche, including URL rating, domain authority, and backlink diversity.
The insights are invaluable, and companies with access to these platforms have unparalleled search engine results.
#2: Blogging
Anyone can write a blog, but it’s important to blog with purpose. It’s equally important to ensure your blogs contain relevant internal links pointing to the appropriate service/product pages.
Generally, the best practice is to identify a specific service or product you are trying to rank higher for. Let’s use “wasp removal Zagreb” as an example. The first step is to identify several blog articles relevant to wasp removal. Here are some blog post ideas:
- Is it safe to remove a wasp nest yourself?
- How to get rid of a wasp nest?
- Will a wasp nest return after removal?
So, you write 5-10 blogs about wasp removal, and then you link those blogs to the wasp removal page on your website using appropriate anchor text. What’s next? Now it’s time to promote the best-performing posts.
#3: Sharing blog articles on various portals
#4: Guest posting
Getting guest posts on other websites and blogs is a powerful Off-site SEO technique. You’ll often be able to choose the topic, and most websites are more than willing to publish fresh, quality content! After all, it’s good for their On-site SEO. However, when scouting guest blogging opportunities, choose platforms with equal or higher URL ratings.
Keep in mind that anchor text is very important. Excessive backlinks with poor anchor text can raise red flags. Be sure to research the variety of anchor text you may need for your industry.
#5: Videos
Videos are another great way to increase buzz around your website and business. Maintaining an active YouTube channel is an excellent way to improve your SEO. We plan to implement videos discussing individual blog posts later this year or early in 2022.
There are many ways to optimize videos to appear in search results. Here are some tips for optimizing your video content:
- Adding a video transcript – transcripts work like page copy. That text can be indexed, and search bots will recognize it so you can rank for more search queries.
- Make sure your thumbnail is appealing – a strong thumbnail should have a huge impact on your click-through rates. The thumbnail image is as important, if not more, than the video title.
- Don’t embed the same video on other pages within your website – if your video is interesting and you embed it on the appropriate page on your website, that’s all you need. Don’t compete with yourself by adding it to blog pages as well.
#6: Core backlinks
Core backlinks are acquired by creating mini-authority properties on blogging platforms that link to your website. You have full control over your anchor text, and you can even submit to these properties yourself. This gives you complete control over the backlinks. They’re usually not from high domain-rated websites but still have an impact.
What are some other ways to build backlinks?
- Write helpful content for your website that users will link to.
- Talk to the media and ask them to include a link to your website in an article.
- Invest in press releases when your company has major news to share.
- Join associations and directories that offer quality backlinks to their members.
Whenever possible, the links pointing to your site should have descriptive anchor text, meaning the linked words should describe the destination. An example of “good anchor text” for a chiropractor in Zagreb might be “chiropractic care in Croatia” or “chiropractor near the city center.”
However, it’s important to remember that bad backlinks can send you to the shadows of search engines – where human eyes never wander. Therefore, avoid backlinks from undesirable websites. If your platform has clusters of low-quality links pointing to it, disavowing them may be your best option.
Off-site SEO at Kuhada Agency
Kuhada Agency does not specialize in Off-site SEO but performs other types of SEO activities for the success of your web project. If your business needs a marketing boost, let’s talk. We have the skills to get you where you want to be.
