What is SMMA (Social Media Marketing Agency) and How Does This Type of Marketing Agency Work?
A Social Media Marketing Agency (SMMA) is a type of marketing agency that focuses on social media marketing. While traditional marketing agencies may offer social media services, SMMA agencies are typically focused exclusively on social media marketing.
- The term “social media marketing” refers to the process of using social media platforms to promote a product or service.
- SMMA agencies help businesses create and implement effective social media marketing strategies. They also provide ongoing support and guidance to ensure that businesses get the most out of their social media presence.
- The services offered by SMMA agencies can vary, but typically include things like managing social media accounts, content creation, paid advertising, as well as reporting and analytics.
So, What Exactly is a Social Media Marketing Agency?
Simply put, an SMMA, or Social Media Marketing Agency, handles tasks that focus on using social media channels in a particularly effective way with the goal of drawing attention to the businesses of their clients.
The execution itself comes in the form of social media management (posting and engaging on social media on behalf of clients), paid advertising (buying and managing ads on social media channels), and additional services that can be provided to make the above efforts more efficient, such as building funnels, content creation, email marketing, etc.
Why Do Clients Pay SMMA, If They Could Probably Do It Themselves?
This is a question we get all the time, and it took me quite a while to figure it out. If you’ve never owned or run a business — or if you’ve never been in a leadership position that requires delegation, the concept of paying someone thousands of euros to do something you could “technically” do yourself (we all have access to Facebook Ads Manager, for example), may seem counterintuitive.
The reality is that 99% of business owners will want someone else to manage their social media. Why?
Simply put, just because you “can” do something yourself doesn’t mean you should. It certainly doesn’t mean youwant to.
Simply put, business owners start businesses because they want to run that kind of business. Social media is often not their passion. It can also be a huge distraction from running the business in the best possible way.
Simply put, there are a number of key reasons why they would pay someone else to manage their social media.
- They don’t understand how to use it effectively and don’t want to learn
- They want to focus on their business and its improvement, not on becoming social media experts
- They understand that if they find someone else to do it, they can better use their money to buy time while simultaneously increasing their business’s revenue
- They want predictable results and believe the best way to achieve that is to find someone specialized in this type of work
There are many sub-tasks for which we at the agency now pay others to do instead of us, and which we are fully capable of doing ourselves. Things like bookkeeping, accounting, etc. We started this business because we love social media. We pay someone else to do everything that is beyond that.
