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KUHADA Digital Agency.

info@kuhada.com
091 501 2622

SEO (Search Engine Optimization) We distinguish between websites and online stores that are SEO-optimized and those that are not. In 2023, an increasing number of average clients, when ordering a website, request: "Please make sure the SEO is as good as possible." SEO optimization involves a set of procedures and specific techniques used to improve the quality of your website and optimize it for better visibility in search engine results—primarily on Google. SEO optimization has a long-term effect on improving your website’s ranking on Google and leads to an increased number of customer inquiries.

Website optimization is done primarily for the user or client, and secondarily for Google, following its guidelines. SEO is the process of improving both the quality and quantity of traffic to your website or landing page from search engines (like Google). The higher your website ranks—meaning, the more it stands out from the competition in search results—the more organic visitors you will attract.

SEO increases unpaid traffic to your website—also known as "natural" or "organic" traffic, as opposed to direct or paid traffic.
Tablica sadržaja
  1. SEO optimization of websites.
  2. Great SEO things by a small team.
  3. 1. TECHNICAL SEO OPTIMIZATION
  4. 2. ON-SITE SEO OPTIMIZATION
  5. 3. LOCAL SEO
  6. 4. OFF SITE SEO

SEO optimization of websites.

  • Why is SEO Optimization Important?
  • Types of SEO Optimization
  • SEO OPTIMIZATION PRICING
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SEO optimization helps improve the long-term ranking of your website or online store on Google, and as a result, it often leads to an increase in customer inquiries for your services or higher product sales through your web shop.

Why is SEO optimization important?

  • Improves your natural position on the SERP (Search Engine Results Page)
  • Increases the number of organic visits
  • Reduces the need for investment in PPC (usually Google Ads)
  • In short, it lowers the cost of additional marketing
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The most common classification of SEO in both Croatia and globally includes four (4) different types of SEO:

1. Technical SEO, 2. On-site SEO (SEO on the website), 3. Local SEO, and 4. Off-site SEO (SEO outside the website)

At the KUHADA agency, during the development of a web project, we primarily focus on Technical SEO and On-site SEO. Within On-site SEO, we mainly carry out the following activities or types of adjustments:

  • Meta tag SEO optimization
  • High-quality SEO content
  • SEO-optimized images and illustrations
  • Internal linking for SEO
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Below is an approximate pricing overview for On-site SEO services. The two most time-consuming activities are: meta data SEO optimization and internal link building (interlinking content).

Prices are calculated per individual subpage, typically starting at €50 + VAT per language. This price does not include copywriting, editing, or proofreading services.

  • Define goals and expectations
  • Technical SEO
  • On-site SEO
  • Backlink strategy (Off-site SEO)
  • Content strategy

Great SEO things by a small team.

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1. TECHNICAL SEO OPTIMIZATION

Technical SEO is the process of adjustments on a website that ensures it is technically correct, not slow, and that its visibility to Google is ensured... Elements of technical SEO enable Google to properly find, render, search, index, and correctly recognize the website’s architecture.

Technical SEO is typically done during the creation of the web project, so you don't need to order it separately. Read in detail about what KUHADA agency does for technical SEO adjustments here: What is Technical SEO?

2. ON-SITE SEO OPTIMIZATION

As the name suggests, on-page SEO, also known as on-site SEO, is an SEO activity conducted directly on the website itself. It includes the optimization of ranking factors on-site such as meta descriptions, keywords, meta titles, images, headings, and more.

A part of the overall ON-SITE optimization is typically done at the KUHADA agency during the development of a web project, while the rest is agreed upon per project. Here are the key activities required for successful on-site SEO:

SEO Optimization of Metadata.

Metadata is what informs Google about the content of your website or subpage. We can say that your metadata is a significant indicator of which keywords are important to you.

Metadata can be divided into two types: meta descriptions and meta titles or subpage titles.

  • Adding meta titles
  • Adding meta descriptions
  • Adding keywords to meta descriptions and titles
  • Adding ALT text to images...

SEO Keyword Research.

Keyword research helps you know exactly what your clients and potential customers are searching for on Google.

How do we conduct relevant keyword research? It’s not that simple. However, the basic strategy is to search for a simple word or phrase relevant to your industry and see what Google suggests.

  • We use special tools
  • We analyze the results
  • We listen to the client to understand which keywords are important to them
  • We create assumptions for high-quality SEO content

High-Quality SEO Content.

One thing that most website owners and businesses don’t understand is that the longer users stay on your website, the better your chances of ranking higher.
This is because Google values pages that meet user expectations, pages that visitors spend more time on because they find the answers to their needs. Read more in the article: Why is SEO writing important?

  • Minimum of 600 words up to 2000
  • We write content for users, your clients
  • Content that provides answers, not just "empty advertising"
  • Content that is enjoyable to read, "digestible"
  • Readers find it easier to navigate formatted content
  • We avoid large blocks of text, highlighting segments

SEO-Optimized Images and Illustrations.

Not only do images and illustrations make your content more attractive and engaging for users, but they are also important for SEO.

"Image SEO optimization" involves preparing and placing high-quality photos or illustrations in the ideal format, size, and resolution. It also includes tagging photos or illustrations with metadata so that search engines can read and understand the context of the webpage.

Other SEO adjustments will be described in detail in a separate article.

  • Choosing the best format
  • Selecting the appropriate photo or engaging illustration
  • Preparing alternatives for mobile devices
  • Correctly naming according to keywords, adding ALT text to images

3. LOCAL SEO

Local SEO procedures are improvements to your online presence aimed at getting more business from local searches. These searches take place on various search engines, but local SEO focuses on optimization for Google users.

Local SEO is important because many people use search engines to find local businesses. Local SEO manifests in two ways because Google displays two types of results for local searches: "map pack" results and the standard 10 organic SERP results. You can rank for both.

At KUHADA web agency, we perform basic Local SEO by registering clients on the Google My Business service. This ensures the client’s appearance in the mentioned list on Google Maps.

4. OFF SITE SEO

Off-site SEO, sometimes called Off-page SEO, refers to any action taken outside of your website to improve your position on the search engine results page (SERP). Here are a few primary elements of Off-site SEO:

Link building standards, creating a diverse set of backlinks with the appropriate volume and speed Getting reviews on Google, Facebook, etc. Submissions to directories, classifieds, portals, etc.

OFF-SITE SEO is not performed by the KUHADA web agency. For this service, you will need to seek external SEO agencies that specialize in LINK building services...

We are ready for SEO actions
& your SEO optimization

Send an SEO-optimized query
We bring you the most common SEO misconceptions from clients. These misconceptions often relate to the "holy grail" of SEO optimization, which is the magical term: keyword.
  • Entering "keywords" guarantees the first position on Google.
  • Entering more keywords gives better results on Google.
  • When a client says, "Just add the keywords I gave you."
  • When you create my website, it’s implied that I will be first on Google.
  • I will copy the content from the internet and send it to you.
  • Content copied from the competition costs me nothing, great!
  • I don't have a budget for writing text (and of course, not for a photographer either).
  • It’s assumed that SEO has been done for me, even though I didn’t specifically agree on it.

We are ready for your project!
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